Sunday, November 14, 2010

Reflective Post 12

This week the focus of the class was on poverty and poverty alleviation. The analysis of ad campaigns utilized by charity groups was very insightful. Many people deplored the use of creative ad campaigns for the goal of raising funds for poverty projects. I personally understand the use of such campaigns; people need a superficial catalyst to express concern for a problem that they are removed from. Empathy in most cases cannot be used because it only exists with a small portion of people. However, sympathy is an emotion that can be difficult to arouse; for the reason stated above, not everyone is moved to this emotion automatically. Like any successful strategy, there has to be creativity involved.

There are many awareness campaigns that raise funds through the sale of accessories of various sorts. Is it okay to wear a wrist band that proclaims I heart Boobies? Well, it is if you would like to support awareness of breast cancer and donate to the cause. The clever use of fashion to raise funds generally appeals to many because they can give money and receive a fashion accessory at the same time. This has proven a successful awareness strategy for many causes. But, is such an awareness campaign deplorable?

The poverty alleviation charities that we looked at use highly emotional pictures to elicit a response that would potentially lead to a donation. This is understandable as I have previously stated. Poverty is a very real struggle that affects far too many people. Such people need the resources and support of those that don’t live are able to support the impoverished.

In the end what is needed is money. Money makes the difference in mitigating and ending poverty. Whatever creative tactics are used in the process, then so be it.

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